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Due to the nature of the platform and the data it collects from users, Facebook targeting options are incredibly detailed, with the ability to target the most relevant audience based on interest, demographics, location, behaviour etc. In addition to this, Facebook has several objective types and ad formats, which allows advertisers to create ads intended for a specific action i.e drive footfall to a local store or generate online conversions. In addition to using Facebook’s own audiences, we can create custom and remarketing audiences, allowing us to reach users that have previously engaged with your brand before – this is great for building brand loyalty and retention.